They are not amateurs though. They are all professionals. This myth about amateurs in the Olympics summer and winter in all sporting disciplines is just that. Bettman as usual did the sport a great disservice by not showcasing the best at an event that is watched globally.
Dan Jansen, the speed skater, used to work for Miller Brewing for 6 months of the year in his off season. Jansen won his medal in 1994 after 10 years of trying.
Bill Rodgers, a marathoner, used to say that "no guy that has a job is ever going to beat me"! Rodgers won the Boston Marathon 3 years in a row from 1978 to 1980 and set the American record in 1979 with a 2:09, but came in 40th in the 1976 Olympics. In 1980, the US didn't go to Moscow, so he missed his chance for a gold medal.