"Cultural fit." But one of the bidders' value proposition is cultural shift, not fit. Considering what we've been through in Chicago, with Team Canada, and the turn against hard-nosed coaches like Keenan and Backcock, you'd think the Neko bid's promise of more PoC and women representation in the ownership group and front-office would be welcomed.
I'm not sure that the answer to hockey's problematic culture of misogyny and sexual misconduct is awarding a franchise to an individual who's built an entire career on the objectification of women, has (on the record) bragged about "pimping out" women to other celebrities and athletes, and has himself been accused of sexual assault on multiple occasions. And it's not like he's had a "come to Jesus" moment - all of this continues to be part of his brand.
Heck, if an NHL player had an Instagram account that mirrored Snoop Dogg's, they'd be considered Exhibit A of rotten hockey culture. If I was an NHL organization, the last place I'd want my players to be is a party at Snoop's house.
The Sparks group seems to have lofty aspirations. They plan to elevate women, make the game accessible to underserved inner-city communities, and economically empower First Nation's people throughout Canada. All worthy causes! But I wonder, if these are the group's true motivations, and they have access to upwards of $1B of capital... why would they choose owning the Ottawa Senators as their vehicle for change? There are so many organizations that could put that money to much, much more productive use.
It seems to me that their motivations are the same as all the other bidders - to further enrich themselves. Pro sports franchises have proven to be a great way to build a billionaire's net worth! Add in the opportunity to milk taxpayers for a new arena and they'll be cooking.
This one group just seems to be using vague social justice promises to curry positive press. At least the other groups seem to be a lot more honest about their motivations (money and real estate).