3. John Ruiz (Miami)
“The avalanche of NIL activity Ruiz has spearheaded for Miami athletes technically qualifies the billionaire as a director because this is one deep-pocketed individual creating deals for athletes. But we’d be remiss if Ruiz were not included on this list because of his sheer impact in shaping the contours of the space.
Ruiz has allocated $10 million to spend on compensating student-athletes because he wants the Hurricanes to win. He has worked to sign more than 110 active Miami athletes to marketing deals to promote two of his companies, LifeWallet and Cigarette Racing, the Miami Herald has reported.
Nijel Pack, who recently transferred from the Kansas State men’s basketball team to Miami, agreed to a LifeWallet deal that will give him $800,000 total over two years plus the use of a car.
On the women’s basketball side, Haley and Hanna Cavinder, prominent social media influencers, recently announced they were transferring from Fresno State to Miami. The terms of their Ruiz-driven NIL deals were not disclosed. As one industry source said of Ruiz, he is “as bold as it gets” and also effective.”