LORDE
I am Lorde, YA YA YA
VS, formerly OLN "Outdoor Life Network" lol was owned by Comcast at that point if I'm correct... they changed the name to VS and then bought NBC/UNI as well, including all of their regionals & Golf Channel.I don’t remember the exact numbers, but the NHL turned down a deal with ESPN originally worth somewhere around $1B. Versus offered more and they went with them.
You can’t convince me otherwise that the extra visibility ESPN would’ve offered the NHL wouldn’t have netted them more money in the long term. It’s a mistake the NHL is still paying for because they chose a channel whose next biggest draw was f***ing hunting and fishing competitions.
They combined the Comcast regionals with the NBC regional assets and rebranded everything under the NBC Sports brand. They then handed control of ALL of those entities to NBC Sports Management.
Whether that was in the works, hence the NHL getting on board at the time of VS, or not... the end result was a network deal giving us all the joy of watching Pierre stroke Crosby and the Pens for years.