This is exactly what I was wondering as well.
If what the reports about him making $2M in extra income are true...then he really is a greedy bastard. Instead of accepting the good extra's you get with playing here...he wants a salary like he is playing in Edmonton and needs the cash to make up for the crappy city and situation.
I wonder if some of the deals he signed had an out clause for the companies if his image takes a hit and they called him up after O'Dog went mental the other day and made MM look bad. They might have said that his image is no longer "Intact"