The fact is that new stadia do not really keep their names if they are rebuilt and renamed. Maybe for a while and among some, but not across the board. If I think about iconic hockey arenas this has definitely not been the case, though of course in North America it is much easier to pave over tradition with corporate booklicking. As for North London Stadium, it is a clear claim to Actually represent North London even though there happens to be another major team from there too, which... I totally understand, really. There is a much bigger team in the same neighbourhood as my team and whenever anyone talks about them being from here I scoff because from my perspective there's only one local team and the other one just happens to have their ugly monstrosity here.