This is so stupid. Another money pit funded by successful teams gate revenues.
Quebec would be a better market for two reasons.
1) bigger hockey market. Atlanta could be 10M for all I care, still would be a smaller hockey market. Quebec is a bit larger then the Peg if you account for nearby regions outside the metro who’ll be ticket buyers for sure.
2) TV deal. The Canadian TV deal is far, far larger then the US one on a per team basis. Last time around, Quebecor overpaid massively in the hope that a team was coming. The French part of the Canadian deal will be smaller then it would have.been next time around. I guarantee you it’s a bigger impact then whatever impact teams like Phoenix, Atlanta, other have on US tv deal.
Overall Bettman was right about betting on the YS, but he’s overdone it with teams like Phoenix and Florida