Marioesque
Registered User
- Oct 7, 2021
- 2,834
- 3,654
If you think the NHL is losing season ticket holders over not going to the Olympics that is comical. They will lose season ticket holders over making teams play with taxi squads while their stars are in China. The last time they polled their customers, 75% of Americans and 50% of Canadian customers didn't want their players going to the Olympics. That is where the bulk of the revenue is generated.
Guess what, the NHL doesn't care about growth outside North America, because the ability to monetize it is extremely limited. The only way it would matter if China or major European countries cared. And, the ability to monetize Europeans due to time differences for NHL games is extremely limited.
The agreement is that players decide if they want to go and teams are obligated to to let them go.
This has nothing to do with "what Americans want". It doesn't matter what American consumers want.
The players matter, they are the show. If there truly are customers who would walk away because a few players were different for a month, good riddance. That "loss" of hypothetical 2 season ticket owners would be covered by the hats bought by the first 100 kids who watched.
And the satisfaction of losing such customers is priceless. I mean if your season ticket ownership hedges on your abiity to enslave players, good riddance.