If the Habs wanted the best hockey resume, Mathieu Darche's name would never come up. Not with proven track-records like Dean Lombardi available, or excellent AGMs like Bill Guerin ready to become GM. There are your top names if you want the best GM. Darche is a smart man, but he's simply not at their level, not to mention other better-qualified candidates currently working in the NHL.
For various reasons, the Habs seem unwilling or unable to get the best hockey GM, so why not at least get the best marketing figure? If we're willing to compromise part way on experience & success, why not fully embrace it and go all the way! I mean, it's not like our recent compromises have succeeded; maybe it's time for a different compromise! Eugenie Bouchard is intelligent and understands the discipline of pro sports. Yes, she'd start with a hockey disadvantage, but so would many of the names mentioned as potential GMs for the Habs. We'd expect them to learn, so will she.
We've been willing to settle for candidates who were somewhat less qualified to manage a hockey team, and we've won nothing. If we're going to continue to win nothing anyway, why not make it someone who'd absolutely kill it on the media side. Eugenie for GM!