Not only that, but the NHL product soon started to degrade as the dead puck era started. The Devils began winning with their all defense system. By 96-97 there was only two 100 point scorers in the league. By 1999-00 there was zero 100 point scorers. The NHL became really boring IMO.
We had a good discussion about this on the History of Hockey board a few months back. I understand why the Devils take the brunt of it since teams started trapping as well. Some other factors:
- Early 90's had that one time huge influx of Russian/Czechoslovakian talent. The fall of the USSR kinda broke that pipeline for the next decade. 21 team league with like three drafts worth of talent coming over was probably a high mark for the average skill level.
- Some rough draft classes in 90's, 1992/96/99 in particular were awful. Lack of high end forward talent; Hamrlik-Jovanovski-Berard-Phillips went #1 as D. For whatever reason, the US talent pool was down as was Canada. I vaguely recall something about Sweden losing its top athletes to soccer around this time too. Talent stagnated in the mid-late 90's and the league had expanded from 21 to 24 to 26 to 30 teams.
- Goaltending improved more quickly than goal scoring as butterfly goalies were starting to become the norm. Equipment got better and goalies physically were getting taller while wearing bulkier padding.
That 1992 round of expansion with SJS/TBL/OTT was rough as teams were allowed to protect two goalies. In his autobiography, former Tampa GM Phil Esposito mentioned how pissed he was when the rules were changed and Anaheim/Florida got to choose from a much larger pool of goalies in 1993. Maybe not a total coincidence that scoring was huge in 1992-93 during the TBL/OTT expansion year.
- 1995 CBA introduced unrestricted free agency which caused salaries to diverge. Canadian dollar was in a rough spot which forced Quebec/Winnipeg to relocate. It wasn't apples to apples but in 1992, Teemu Selanne signed a 3 year, 2.7 million dollar offer sheet (including a 1.5 mil signing bonus) that Winnipeg begrudgingly matched. In 1995, Keith Tkachuk signed a 5 year, 17.2 million dollar deal (with 6 million in year 1) that Winnipeg begrudgingly matched.
Overall byproduct was that the small market teams couldn't afford scoring so they tried to compete with defense.
- I get that the Devils get associated with the trap which gets associated with defense only. But it was more about forcing turnovers and going on the counterattack. It was a relatively brief window from 1997-2001, but New Jersey was among the higher scoring teams those years because they had a deep set of forwards.
The Devils ran the trap in 1993-94 but it hadn't been labeled yet. Devils finished #2 in GF and almost made the Stanley Cup Finals. When they won the following year, that's when it started getting its reputation if only because Detroit seemed so much better on paper.
The trap was rough to watch if you had forwards with stone hands (ie the 2003 Devils), but it was quite fun with Arnott-Sykora-Mogilny on the squad.