Rumor: Kings rebranding with a new logo?

[johnjm22]

Pride = Passion = Power = We were right there

They just announced our new slogan for 24-25.

Pride = Legacy = Determination

 

[Statto]

These bad boys sold out faster than our post season this year!

Yep. I snoozed and lost.

I love those. I really like the retro 2.0 and have that one but the reverse retro 1.0 is stunning.

 

[KingsOfCali25]

These bad boys sold out faster than our post season this year!

I'm happy with the changes they made (way better than the home plate logo), but if these were the jerseys than I'd be okay with it too. Maybe they can use these for the 3rd jersey instead of a silver/gray one.

On a more positive note, the recent mayor's article on new uniform information has the Kings going to a matte black helmet for home games and them ditching the "chrome dome" helmets. So Luc actually listened to me when we spoke in the Staples Center elevator!!

 

[deaderhead28]

 

[Mindcircus]

Found this on the Team LA store site. The silver trim looks a tad shiny but overall a clean and conservative look.

 

[KingsOfCali25]

They released a video on Instagram just now

 

[Maynard]

 

[FrozenKing18]

Is it me or are the bottom trims look absurdly thick? Other than that it doesn't look as terrible as I thought it would.

 

[DAkings20]

I like the look but the logo and stripes look too big for some reason.

Love, love, love the black helmets!

 

[Mindcircus]

Is it me or are the bottom trims look absurdly thick? Other than that it doesn't look as terrible as I thought it would.

A little bit, especially the white jersey which appears to have an extra white trim piece. Hey, at least it doesn't say LOS ANGELES on it.

 

[Lt Dan]

These jerseys look cheap and like a grade schooler designed them

 

[Raccoon Jesus]

Is it me or are the bottom trims look absurdly thick? Other than that it doesn't look as terrible as I thought it would.

It's a powerlifting belt to symbolize hard work

 

[shuchukfan]

These jerseys look cheap and like a grade schooler designed them

Agreed. If you're going to "design" something this uninspired, then I'd rather just keep the home plate jerseys. And I NEVER thought I would say that.

 

[tigermask48]

Much like the team's performance this past season, my expectations were low and they still managed to disappoint.

 

[kingpest19]

Is it me or are the bottom trims look absurdly thick? Other than that it doesn't look as terrible as I thought it would.

That was my first thought. They basically just took the Mitchell and Ness template and used it for these. Just blah

 

[FrozenKing18]

It's a powerlifting belt to symbolize hard work

Lmao that’s it! That’s what it looks like.

 

[Maynard]

I like it because it perfectly reflects the make up of the team. Lifeless, colorless, boring, uninspired, and overly nostalgic about the glory years.

 

[Telos]

I don't know how I feel to be honest. It's okay, they've worn all the retro jerseys before, but it just seems so bland.

 

[deaderhead28]

I wouldve liked the purple and forum blue, but these look great. This era is my second favorite with yellow and forum blue being the first.

 

[Kudelski37]

The logo is lower on the chest when compared to the Gretzky era jerseys which adds emphasis on the players belly. Odd. I don't like the numbers on shoulders instead of in the stripes.

 

[Chazz Reinhold]

Those are embarrassing.

 

[Omni Owl]

I don't know how I feel to be honest. It's okay, they've worn all the retro jerseys before, but it just seems so bland.

Black jersey is flames. Its too bad they're going to be made by shit Fanatics tho.

 

[Telos]

There is one very promising thing. Those helmets are solid, the black matte looks great, and I don't see the chrome domes anywhere. I would take this change over going flashy silver with chrome domes any day.

 

[deaderhead28]

 

[DryIslandBartender]

I don't know how I feel to be honest. It's okay, they've worn all the retro jerseys before, but it just seems so bland.

They’ve sort of worn these as alternates over the years and that takes the luster off the rebrand, imo.