Jets possibly doing a jersey rebrand, alternates could become new home uniforms

[ujju2]

I love the Jets' current logo. Definitely shouldn't change it.

 

[Royale With Cheese]

Which alternates are they talking about? If it’s these “heritage” jerseys then hell yes.

This is the current alternate jersey I believe they are referencing:

Love these.

 

[Dirty Dan]

Idk , they blue / steel look is cool. alternate is islanders vibes kind off, but with red

 

[_habsfan9]

this is great news, the current look has run its course and never really did it for me. I love the old jets logo but the 95/96 era jerseys had to be my favourites

 

[EpochLink]

I grew up with the classic logo of the Jets, didn’t like those current ones.

 

[HockeyVirus]

"Our season ticket renewals are down, fan interest is crashing and we need to think of ways to recover this money"

"Why not rebrand and make new jersies?"

 

[Brookbank]

I really thought they'd use the originals when the team was reintroduced. But the new logo is clever because it uses the old Canadian air force logo. It digs deep.

Some concepts

Dunno about this Mig 23

 

[Brookbank]

This is cool, the sticks in the wings

 

[Oddbob]

To me, this is not an improvement.

The current set is not bad, it’s just a bit bland in a corporate kind of way. It’s what you would get if you asked an insurance company to design a uniform. Nice and clean, very pro-looking, but no personality.

The old logo is a 1970s aesthetic disaster. I have no idea what people see in it. The jersey set quoted above is fine in a vacuum, but in an NHL context it’s a Rangers copycat. The actual old jerseys were much better except for the awful logo.

IMO they should either combine the best elements of old and new, or just scrap the whole thing and start over with a new identity altogether. They can always roll out retro jerseys as an alt a few times a year. Playing to nostalgia only goes so far, especially when the nostalgia is for an era of perpetual mediocrity.

Not sure what you mean by disaster at all. The mid 90s jerseys were awesome and easily their best. Their current ones and colour scheme was lame the minute they unveiled them.

 

[Hostile Offer]

The jerseys are the least of their problems IMO but okay

 

[JianYang]

I don't hate the current jets logo. I just found it boring, and it kind of reminded of the rings in a curling rink.

A rebrand would be a good thing in this instance.

 

[JianYang]

To me, this is not an improvement.

The current set is not bad, it’s just a bit bland in a corporate kind of way. It’s what you would get if you asked an insurance company to design a uniform. Nice and clean, very pro-looking, but no personality.

The old logo is a 1970s aesthetic disaster. I have no idea what people see in it. The jersey set quoted above is fine in a vacuum, but in an NHL context it’s a Rangers copycat. The actual old jerseys were much better except for the awful logo.

IMO they should either combine the best elements of old and new, or just scrap the whole thing and start over with a new identity altogether. They can always roll out retro jerseys as an alt a few times a year. Playing to nostalgia only goes so far, especially when the nostalgia is for an era of perpetual mediocrity.

I like the ones you quoted, but I also think the ones from the Selanne era would good step up from what they currently have.

 

[bossram]

I mean, the Jets have made it pretty transparent that they're desperate for cash and have already resorted to begging the fanbase to buy stuff.

No surprise they're refreshing the kits so they sell more merch.

 

[Oilslick941611]

Do you guys prefer their 1980-90 jerseys or the 1990-96 ones?

90-96 for me, i hate the NY jets look ( not NFL)

 

[tarheelhockey]

Not sure what you mean by disaster at all. The mid 90s jerseys were awesome and easily their best. Their current ones and colour scheme was lame the minute they unveiled them.

I was referring to the logo, not the jerseys. The older jerseys are fine, they’re pretty much a standard issue hockey jersey set. I really think they ought to try and carve out something more contemporary and in-tune with the identity of the franchise in 2023, but you could do a lot worse than the 90s jersey set.

But yeah, that logo is utter garbage. At the time it was the worst in the league by a wide margin. Only nostalgia glasses make it make any sense at all.

 

[Oddbob]

I was referring to the logo, not the jerseys. The older jerseys are fine, they’re pretty much a standard issue hockey jersey set. I really think they ought to try and carve out something more contemporary and in-tune with the identity of the franchise in 2023, but you could do a lot worse than the 90s jersey set.

But yeah, that logo is utter garbage. At the time it was the worst in the league by a wide margin. Only nostalgia glasses make it make any sense at all.

I don't see what is so bad about the 90s logo.

 

[tarheelhockey]

I don't see what is so bad about the 90s logo.

The 90s logo isn’t the one used on the jerseys which are slated to become their primaries. They’re talking about making the 70s/80s logo their primary.

The 70s/80s logo is actual trash. It looks like a literal homemade logo that someone’s mom came up with in her craft room as a project for the fan club.

The 90s logo isn’t that bad, but it’s still below the design standards of a modern team. Nostalgia is the only argument for going back to it.

 

[Drake1588]

I don't know if the old logo is necessarily all that great, but it makes me think of the Jets from the Dale & whiteout era. Dale was cool as hell and it makes me smile.

As to whether to go with the 80s or 90s looks, I think either would be a sizeable improvement over their current threads. Lean into nostalgia.

 

[Oddbob]

The 90s logo isn’t the one used on the jerseys which are slated to become their primaries. They’re talking about making the 70s/80s logo their primary.

The 70s/80s logo is actual trash. It looks like a literal homemade logo that someone’s mom came up with in her craft room as a project for the fan club.

The 90s logo isn’t that bad, but it’s still below the design standards of a modern team. Nostalgia is the only argument for going back to it.

Can't similar things be said about the Hurricanes logo?

 

[These Are The Days]

Thank God. This is the dullest, most boring, uninspired look in the NHL.

*Let's take the RCAF logo and smack a little plane underneath the maple leaf and make an arrow pointing north for vanity purposes*


Brilliant work True North...

 

[Hurricane Hugo]

This is great news. I’ve hated the exploding plane since it was unveiled in 2011.

Though I was also still mad about the Thrashers, so….

 

[Hurricane Hugo]

Can't similar things be said about the Hurricanes logo?

But then we have the flag logo which is even worse IMO despite being a more detailed design

 

[tarheelhockey]

Can't similar things be said about the Hurricanes logo?

The Canes logo has more in common with the current Jets logo than with the original. Both feel like the product of corporate design culture.

 

[Pens x]

Their current logo is gross.

 

[Mogo]

This is the same person who leaked the Sharks jersey rebrand

There logo is so hidious. They should just kept the old one or modernize it