Im already more excited about this tournament than any Olympics or WHC's in the past decade or so. And i included WHC's because for us Finns that's generally been a big deal, it's a tradition where casual fans and people who normally don't watch hockey suddenly become huge fans for a couple of weeks and the whole nation gets together.
But as my interest in hockey has evolved in the past decade, more towards NHL and the best possible competition, i've felt like something's been missing in international tournaments.
WHC's are the tournament for smaller hockey nations to showcase where they're at, as well as players who are in need of a contract whether that be to the NHL or KHL. Needless to say this tournament isn't even close to best on best, so it's kind of "whatever" to me nowdays.
I've started to see this trend with the Olympics as well. A lot of great players don't seem that excited about it anymore, and tend to choose rest over playing. Overall the quality of hockey has also declined in Olympics, at least in my opinion.
But World Cup is where all my current interests come together. I get to see how players who play in the NHL look to start the season. There are hardly any big names missing, because everyone wants to participate, not only to be part of a best on best tournament, but also because it can be a big help to get your season started on the right track. I also very much like to see how the Euro team plays and to me it's fun to see players from nations that i wouldn't normally care to watch play in these type of tournaments, play for the same team.
Sure, the U23 NA team is very much a gimmick, but who honestly can say they wouldn't be excited watching these guys play ? They're going to be a completely different type of team than any other in this tournament, and will spice it up a lot.
Overall what im trying to say is, ultimately hockey for us fans is solely entertainment. And to me the entertainment value is through the roof here.
I guess the big argument is that some players won't feel like they're playing for their country, or that there's no real meaning, but i would argue that winning the World Cup of Hockey is one of the biggest accomplishments in todays game, and im sure players who win that will have a bunch of fun memories.
Wouldn't it be a story if the Euro team came together and beat everybody in this tournament ? I don't know about you guys, but if i was, say, Norwegian and Zuccarello scores the winning goal, i'd care less if he was the only Norwegian on that team. He did it for my country, against the best players in the world no less.
As long as winning the World Cup is seen as a big accomplishment, i don't care how gimmicky the tournament is.