If this is the case why do they continue to sell out?
Hard for non-Bostonians to truly understand the Boston market.
There are and always will be a hardcore fanbase of B's fans. Enough to buy tickets and fill the arena most of the time.
But the team has always taken a backseat to at least 1 other team in the region, and for a good chunk of time they were #3 or #4.
In the 80s this was a Celtics and Red Sox town. And the 90s saw it become a Red Sox-Patriots town. For the last 10 years it's been a Patriots town and everyone else in the back.
Patriots
Red Sox
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.Celtics/Bruins
For about 4-5 years the B's were at least within spitting distance of the Pats and Sox, but all that is gone. No water cooler talk about them, no buzz, no passion for or against. They are headed to the worst place of all, a place they were for a good chunk of the 80s-90s: Cultural Irrelevancy.
They'll still get the diehards, but not the general public.