I just realised that why does this look like an actual physical logo (fabric), look at the badly done cropping against the white background, like it was a photo of a shoulder patch?
That looks similar to penn states new logo they came out with last year. And FYI it looks a little cartoonish because it's modeled directly from the lion shrine.
it looks traumatized
Apparently they are joining the English Premier League...
Their 23 year old logo looks terrible.
This was made by ComplexChristian on the hockey subreddit.
No it doesn't. It's a completely original concept that does not recall any other logo. That is difficult to achieve when designing a logo with an animal.
More like the MLS with that logo..
It saw something it shouldn't've.
It's basically the same as the new Jaguars NFL logo. It's terrible, MLS quality.
The old logo was better, may not have been great, but iconic to the franchise. This just doesn't look like an NHL logo to me.