When has marketing ever really linked with the reality of ‘now’ though, in any industry. Marketing is all about upselling the illusion.
We never used to try and match up marketing and GM speak with what we see on the ice in exact terms before in here, ever. Then again we’ve been a pretty good team for a couple decades while virtually everyone else has hit rock bottom at least once.
This new behaviour of hanging off every word from the GM, and commercials, looks like a way to try and bash the team from an oblique angle (as though we need new angles! Lol), and has very little real world value, beyond providing some folks with some evidently much needed venting avenues.
I don’t think marketing for a tanking last place team is an easy job at the best of times, but when you throw in a jaded, cynical, and sensitive fan base, you have to knock it out of the park or it’s going to be used against you.
This team has a tiny staff, so whomever is in charge of that ‘department’ is not likely at the top of their game. To be fair to whomever, they likely lack the time, and workplace satisfaction for anyone to expect more from a regular Joe/Joan.
I’d like to see them take a similar approach to the on ice play when talent is low; dump and chase. Marketing right now should be low key, and stick to simple stuff that can’t be used to further mock the organization.
We should endeavour to quietly go about our business of sucking and rebuilding.