Question: When an organization hires a greenhorn President, who hires a greenhorn GM, who hires a greenhorn Coach what could possibly go wrong?
Answer: Everything
Failure and Accountability resides with Leafs Ownership, and some would say they're being justly rewarded for failure based on being held accountable, as to why they would turn the reigns of their fortune 500 company to inexperience and under-qualified team, rewarding them with prime job opportunities without the qualifications on their resumes that suggest this would bring success.
What you're essentially saying Ownership should be considering a Clean Sweep of President, GM and Coach holding themselves accountable, and reset the clock, and try again this time with qualified people to try and build a winning culture that breeds success and not failure.