Whew! A lot of the flaws of recycled HFBoards Coyotes debates just exploding in a series of posts hahah
1--- I agree with KevFu that I think the term "failed market" is stupid. Quite frankly, it's a poison pill in the way of rational discussion because it anthropomorphizes an entire geographical area into a single person that is responsible for something succeeding or failing. Projects in certain markets fail and we can argue what the threshold of that is and what it says about the likelihood of succeeding at another time. But saying "the market failed" is lazy and reductive.
2--- What I hope just about everyone can agree on is that metro Phoenix is a "hobbled" market. The NHL and its assorted partners made the market for hockey worse than they found it or at the barest minimum, no better. (
The odd paradox in this is that while they've made the area worse as a market, the presence of the Coyotes has actually improved the area's ability to facilitate recreational play AKA the "grow the game" canard. So the biggest winner of the Coyotes venture has been USA Developmental).
3--- I re-assert that it's pointless to use 99.7% of players' statements of "I want to play here/I don't" as any commentary on a market, good
or bad. Most players aren't in a position to be picky, listen to the ones who
are. Even then, the picky players usually care far far far far far more about the org than the market. Did I mention far far far more? Besides which, players' intentions also need to be judged on the positioning of the team competitively. The Coyotes' plan isn't in "win now" mode. A hot free agent isn't likely to find that appealing if they're in their prime.
4--- Also agree with Reaser that the more worrying element of the Phoenix venture hasn't been attendance. That can ebb and flow just about anywhere. The TV ratings have never been encouraging (
even years when you get a headline like "TV viewership in Phoenix doubled!," you'd then read the story and realize "ah....double paltry").
4a--- "Traditionalist" fans tend to be preachy/judgy, for better or worse, about how "front of mind" a NHL team is in a non-traditional market. Whatever fair/unfair advantages you think Vegas had, there's no denying the Knights are "front of mind." Better TV ratings and a Stanley Cup celebration that shows *the whole town* (
not just the 18K in the arena) are in tune with what the team is up to. You can actually have pretty great attendance with a small fanbase if that fanbase is affluent & dedicated enough to show up regularly. Doesn't mean the grand swell of the metro area is being monetized as much as it could elsewhere.
5--- At the end of the day, I'll always be critical of the NHL
not for believing in Arizona as a market. Because honestly I believe any North American metro area can be a boon to hockey if done right, Phoenix included. No, I'll always be critical of the NHL for entertaining a rotating clown car of ownership groups that did nothing but wounded an already injured market and branded the Coyotes as a "charity case" team. Charity case teams aren't cool. And non-cool teams that don't win don't sell tickets.
And moreover, whether fair or not (and impressions have a lasting reality no matter how unfair or fair they may be), the NHL has inadvertently branded Arizona as "the market that the NHL treats differently than the other markets because either a-- it likes it more than the others or b-- it's the one thing they are too stubborn to 'admit they're wrong' about.'" (I hear 'b' alllllll the time whether in casual conversation with friends, reading a messageboard or just listening to pundits). And it doesn't matter whether that impression is justified or not, it very much exists and I think it's hard to sell new viewers on the sport when even those potential new viewers receive a steady stream of messaging that they're in a charity market not a "cool" one.
5a--- And while it's true the NHL has had its share of shoddy & circus car owners, I can't think of a franchise for which they entertained
such a steady string of just to avoid discussing a relocation. All in the interest of staying in Arizona...but actually making hockey quite frankly a helluva a lot less attractive. Oddly enough when Merulo bought the team, I figured "this guy's pretty loaded, whaddya know, they proved us all wrong and here we are on the other side and the clown car has passed!" And yet
still he hasn't found a project that he can complete with an amount of money out of his own pocket that he's comfortable with. Obviously he thought he could get help from Tempe & the voters said no (
again to my surprise as strictly from an outsider's perspective, I figured it'd pass).
6--- Re: "
The kind of hatred that motivates the relocationistas shouldn't have any place in the game or this board" and the whole "why don't Winnipeg fans leave the Coyotes alone, they got a team back" question...it's a sticky wicket. I don't think people from Phoenix can properly understand the hurt that the Jets leaving had on the people living there. But then again, I
also think the reverse is true. We think "losing a team hurts the fans the same anyway" but I don't actually think that's 100% right. Both hurt but in differing ways.
This was driven home to me when the Thrashers left Atlanta. As people may recall (and as I'm sure is archived on the boards somewhere), there was a mini-protest of sorts near the end that only attracted a few hundred folks. As it happened, IIRC, this was the same day Herman Cain announced his candidacy for President at Centennial Olympic Park (near Philips Arena); it drew a huge crowd. Other folks milling about the CNN Center doing touristy things not knowing or caring anything related to the NHL is happening. You literally could not tell a major league sports team was about to leave town, unless you were literally in the very center of the protest. If you stepped even a few feet away,
it was just another day in Atlanta. If you watched the news (and I'm talking *any* news: CBS46, 11Alive, WSB, Fox 5, etc. etc.), it was there, it was a story. But it wasn't
the story. I honestly don't even remember how many, if any, of the four that it led the nighttime news with when the team ultimately left.
I recalled when the Jets left Winnipeg,
it was national f___ing news in Canada. Hell I lived in
Atlantic Canada and even if I didn't know %#!+ from shineola about sports, it was hard not to know the Jets had left (
the Nords oddly enough I don't recall being quite as big of a story which is especially odd given we were geographically closer to them. Maybe because we were possibly preoccupied with the thought the whole province might separate, who knows?). "It really hurt the city of Winnipeg when the Jets left," I thought to myself, "but life will go on here in Atlanta."
So as I was swinging back around to the Gulch long after the event had ended and only a handful of fans are just hanging out. We're making conversation, and I mentioned in passing (not as a taunt or anything, just a casual statement of fact) how hockey is the #1 sport where I grew up. With great lament and I could also detect with some envy, one of the fans asked "
What's it like?"
I could tell the person loved Atlanta. And I could tell they loved hockey. And I'm sure they probably had attended the only two playoff games or at least been to the arena on a night where it was actually rocking. She knew the potential of a NHL team to thrive in Atlanta. But she also knew (and these were almost her exact words) "I'm not going to be able to explain to anyone at work why this hurts so much." Because none of her co-workers cared about hockey, the NHL or the idea that the Thrashers were even a major league team, much less if they knew they existed.
There were absolutely a lot of Thrashers fans but they were all dispersed across the metro area and no one was questioning the "major leagueness" of the city because it couldn't hold a NHL team. Atlanta was growing and it wasn't going to stop growing (and it hasn't). For a Thrashers fan, the hurt was "I know this could work for the city I love. But not only am I losing my team, but I have to be surrounded by people who don't care and what's more, when I turn to the hockey universe writ large, most of them are too busy celebrating that a 'real' market got the NHL back to notice that I'm hurting."
For the average Winnipeger, they knew their fellow neighbour was probably also a hockey fan, they were hurting together but the loss of the only major league team the city had reflected something larger about the economic challenges of the city. "We know we're not New York but dammit we're important enough to have a NHL team.....aren't we?" I'm sure not everyone there felt this way (hell, I didn't live there, what the #*@(# do I know?) but I think there was the pain not so much of "I can't watch my favourite team" but "is my city even important anymore?" Atlanta hockey fans still knew their city was important and wasn't getting left behind by big business. Just this one particular business.
So does it hurt more for a person when the factory that makes the town's #1 beverage leaves town? Or does it hurt more for a person when the factory that makes their favourite beverage leaves before anyone in the town can catch on to it? You tell me.
So I don't think Arizona hockey fans are going to "get it" when a Winnipeger roots for your team to leave. I don't know if any of us (myself included) would get how it hurt their civic pride. (I suppose I can relate to a certain degree about how the loss of two teams and the near-loss of others hurt national pride). But Winnipegers are fooling themselves if they think you'll understand that hurt by your team leaving. Because they still live in a hockey culture that you don't and that you want to help foster where you live & for which you see great potential. They could never relate.
Geez, I've made long posts before but I outdid myself on this one. Apologies or alternately congratulations to anyone who actually made it through all that.