"compared to a market like Winnipeg"? Your comment makes no sense, unless we are to believe you live in Toronto and therefore understand little outside of southern Ontario.
The Winnipeg Jets DO control their area. A very busy arena. Which indeed "adds a ton of value" to the hockey club.
It takes barely 30 seconds and a minimal knowledge of Google to find:
"
Canada Life Centre (formerly the MTS Centre, then Bell MTS Place) in
Winnipeg,
Manitoba,
Canada is one of the busiest venues in North America since its opening in 2004.
[1] In 2008, its placed 19th busiest arena in the world and 11th in North America, with 385,427 tickets (not including sporting events)
[2] In 2009, it ranked as the 39th busiest arena in the world, and 26th busiest in North America."