My..... GOD. I'm not quite done with the first Smackdown of the brand extension but it's already unhinged. It is relentless entertainment. Don't get me wrong Raw has talent but Taker doesn't wrestle every night, Austin is clearly winding down and Big Show and Kane are niche favorites. Other than RVD and the Hardys the best you have to look forward to is Booker's shenanigans. I don't know if we can even count Lesnar right now. He has yet to have his first match and he's just gonna go to Smackdown in like 4 months (in 2002 time) anyway
I don't know if there was some sort of directive at the time to make Smackdown the A show over Raw but after 1 week of brand extension this like the little brother just grew a foot taller and 50 lbs over his older sibling
Not a directive, just a situation where Vince thought he was punishing guys and unintentionally made magic.
You're entering the era of The Smackdown 6.
Heyman was given creative control to book Smackdown and a roster featuring Eddie, Angle, Benoit, Edge, Mysterio and Chavo Guerrero.
So Heyman had 6 guys who could all wrestle circles around anyone else in the company to book with, a headliner in Angle and 4 future headliners on their way up in Eddie/Benoit/Edge/Mysterio. It was a perfect storm for great booking and great wrestling.
It also helped that Heyman had a history with Guerrero/Benoit/Mysterio from when they were in ECW before they went to WCW. He knew them, he showcased them as pure wrestlers in ECW and most importantly he believed they were stars being held back