I think part of it is that bringing him up in last year's playoffs was a whirlwind for him - he didnt have time to think and just went out and played. His confidence seems a bit shot this season. Im not a psychologist, but it seems like hes falling into a malaise because hes not playing with better players. Its up to him to snap out of it.
Torts isnt looking to screw him. I think hes looking for Kreider to take the bull by the horns and say "Ya know what, if Im going to play 3,5,7 minutes, Im going to play like hell and its going to be the best 5 mins I can give"