Brendan Smith is a 32 year old with no history of suspensions or violent play,doesn't have the skill to keep up with/catch Backstrom and doesn't even know if he has a job beyond June. What 'message' are we really expecting him to send, and why is he going to send it if he thinks it will jeopardize his career?
I get the desire to retribution, I really do, but it's not happening in any meaningful way. The players can't police this themselves without horrendous consequences, the issue here is that you have a player working outside of how the League expects to the rules to be followed. Suspension where meant to be the ultimate deterrent but for some people it clearly doesn't work. It's up to them to fix the rules