People are conflating taking a position on the matter with narrating the causes that resulted in it. They are categorically different things. Everybody understands the causes. Telling us that this is what happens in capitalism is mindless boilerplate.
Besides that, there’s going to be a lot of room to find hypocrisy in all this (why are you mad at this and not mad at that, etc etc, low hanging fruit). But every once in awhile something happens that goes just a bit too far within the world of sports/hockey/Habs. Pointing that out doesn’t mean people don’t care about other issues.
The jersey was the transcendent part of the club. Not sure who posted a pick of Rocket Richard with an RBC logo but it gets at the point. 1940 1970 2010. Same jersey. Standing the test of time across generations and everyone who wore it, wore it with pride.
So yes you can brand everything and make a buck etc, nobody is putting that into question. But when it goes too far, don’t just feed everyone lines about how this is the way the world works. Point it out. Set boundaries. Kick up a storm. And maybe regain the thing that was lost.
A few years ago they tried to rename Parc avenue. Was set in stone and people reacted. Fortunately, the narrators of societal forces were muted from the debate.