Around the NHL: PTO Season Becomes Waiver Season

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*Anger intensifies*
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The main counterargument for the NHL is that this isn't Fanatics' first rodeo when it comes to making professional sports uniforms. They make close to 100,000 of them for Major League Baseball each season.

Nike is the "official outfitter" of Major League Baseball, but Fanatics has made MLB's Nike-branded uniforms for all 30 teams since 2017, when it acquired Majestic. Fanatics also makes authentic NFL jerseys that also carry a Nike logo, which are sold online and in retail stores.

"The Fanatics brand is fairly well-known to fans, but we're often thought of as more of an e-commerce company," Mack said. "This isn't the first time we've done performance product, but this will be the most visible we've ever been in making that performance product."

Mack said that Fanatics will use that MLB experience and apply it to hockey. "We build on what's working today, and then we bring in resources and thinking to bring new innovation," he said.

For example, they'll use the same factory based in Saint-Hyacinthe, Quebec, that Adidas did to produce its jerseys. Mack says Fanatics is also relying on past experience on the personnel side. Keith Leach, currently Fanatics Brands NHL VP/GM, will be the head of the authentic jersey project, having previously worked on game-worn gear with CCM, Reebok and Adidas. Jennings said Leach will "keep the trains on the right track from a supply chain perspective."

Dom Fillion, its creative lead, served on the on-ice jersey design teams for Reebok and Adidas. He was the initial designer at Adidas when those jerseys launched.

"I understand there may be, initially, some trepidation [from fans], but I do have a lot of confidence in the team at Fanatics," Jennings said. "I look back at the history with our locker room, at what they're doing with other leagues, and I do think that they will be able to do this."

That is interesting.
 
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