I always thought they should have the outdoor games in non traditional hockey markets to show the game to people that dont normally get to see it live, it might actually do something to help build a fan base. Putting it in NY, Montreal, Boston etc doesnt do much to help gather fans who wouldnt normally watch. Jmo. A place like Regina imo would be ideal depending on the time of year you had it. I also think the conference champions should be in it the following year , though I doubt that actually happens.