You're missing the key point of what he said:
"When you talk to Stamkos or Marchessault or players that are serial winners, guys that have gone deep, have had good careers, and made a lot of money, it doesn't go that far," Trotz continued. "But it does help the middle group a little bit. For the elite players, the top players, they're just looking for a place that's serious about winning, wants to win, fits in their window."
In other words, if you have a lot of money, this stuff doesn't matter. It doesn't factor into the decision-making of high-end players.