I'm glad someone brought this up. I will say if Auston wanted Canadian endorsements, he'd get those endorsements. He's a different cat and fans need to recognize this. American stars are much different from Europeans in that they aren't just happy to be in the NHL playing for any team. A lot of them want to be in the US. Auston strikes me as the type who likes the limelight but not the fervor that comes along with playing in a Canadian NHL market.
Hope I'm wrong, but I've said it before, there are a lot of tea leaves to be read here that point to a departure earlier than most of us would want. And personally as a person who has lived in warm weather climates, including Los Angeles for several years, I could see why an Arizona kid might want to give it a go during his prime and onward years.
Just an opinion folks. Not hoping for it, just calling it as I see it.
ps. And they should have made him captain when it was up for grabs. Such an idiotic short sighted move that was.