This is an interesting development to watch. Especially with the hints that something similar might happen on the Sabres side.
Whew, I wouldn't hire anyone from the Brewers. They struggle to fill their own barn despite being divisional champs most years.
But, I think this is almost certainly about selling suites/premium seats. The Bills aren't going to struggle to fill the "normal" seats, even at a higher price. Its filling the expensive seats. That is going to require courting businesses to make big investments, etc.