I understand that I'm kind of an outlier in this regard (or, perhaps more depressingly, representative of an older generation even though I'm not that old). I don't consume social media and don't watch player interviews because they're usually painful; these guys are good at hockey, not necessarily at public speaking. Even during the game, I'm all for respect and humility; I don't care about trash-talk or celebrations.
The game needs casual fans to survive, and it needs those casual fans to become dedicated fans in order to grow. So I understand why color is important to the league and to teams. That's what attracts a lot of casual fans, especially the younger set.
I, however, will continue to ask you kindly to vacate my lawn.