It’s funny because a page ago someone was suggesting they take a financial hit to broadcast on Canadian cable.
They would’ve been bankrupt before the World Cup if they did.
I hate OneSoccer and prefer the idea of the CanMNT and CanWNT being available on cable TV but it's quite clear Sportsnet and TSN see zero value in European football. Just nil, nada. There is no appetite from TSN or SN to show soccer fixtures across the various leagues.
Rogers/SN is now showing zero soccer after not renewing their agreement with Bundesliga International. SN will be a dedicated hockey network soon which sucks during the summer months. Bell/TSN has a bare bones crew now and is seemingly avoiding showing soccer content during sports segments. You get 1 MLS match up per week and 1 La Liga matchup.
The move to shift content to a dedicate streaming platform was the right one. It just sucks because you cannot tap into the casual viewers anymore. The early 2010's was the golden era. UEFA tournaments, Friendlies , EPL, Champions League, MLS, etc...were available on SN and TSN.
I hate our media oligopoly in Canada.