So Bettman's talking up expansion of the NHL again even while the Coyotes are still struggling to find a permanent home and the Florida Panthers are still not stable enough yet as a team to look past the potential of a wild swing in their attendance fortunes going the negative direction given how meddlesome their ownership group is.
That all taken into consideration, the cities Bettman mentioned as being serious contenders are as follows:
Salt Lake City (still needs a building)
Kansas City
Atlanta (third time's the charm, right? RIGHT???)
Houston
Cincinnati
Omaha (wait, really?)
Outside mentions I still remember being rumored but not brought up by the commissioner are San Diego and I think Milwaukee.
Notice how none of those cities are in Canada. Quebec City, Saskatoon, Toronto (ie Markham and Scarborough), Halifax, and Hamilton have all tried to throw their names into consideration with Quebec City being the most ready to go with the Videoton Arena and Saskatoon and Halifax not too far behind as the capitals of Saskatchewan and Nova Scotia respectively have put forward plans to build new buildings that can be expandable up to 18,000 should they secure an NHL team. However, given that ol Montgomery Jacobs is the right hand man of the commissioner on the Board of Governors, he's been steering the ship towards American cities and has been at the forefront of shafting any bids put forward by Canadian cities to get into the NHL.
This begs a rather important question. We know that the NHL, for better or for worse, wants to go to 36 teams. But to paraphrase a quote Jeff Goldblum from Jurassic Park, the owners are so busy with whether or not they could that they never stopped to ask if they should. Is taking on more teams, wherever they end up being, healthy for the NHL long term. If so, where should these teams exist? Because from my perspective, while some of the sun belt expansion teams are now coming good and the past two teams have done well in Seattle and Vegas, the issue the NHL ran into last time it was doing rapid expansion was a big dilution of the talent pool available. Unless this is a set up to create something akin to the Premier League in soccer where there are two 20 team divisions with promotion and relegation, does the NHL risk hurting itself in the long run?
TL;DR version: Will the owner's greed for expansion fees bite them in the ass?