No the owners shouldn't think that getting as extra 7% is going to fix all their problems.
If they didn't have their heads up their own ***** they would be pressuring Bettman every minute of every day to fix the current system that can't work without a huge increase of exposure and profitability.
That's right. Putting hockey teams across the whole southern tier of the US will be as profitable as putting a pork store in Borough Park. There's just no market for hockey down there.
The league was better off building hockey rinks across that region for a generation. But that would cost money and it was seen as better to take money from expansion franchises. In the end, however, it cost the existing Original-21 more money to prop up the expansion franchises than the money they got from them.
There are simply too many teams. You can't have a Canadian sport (NHL) having the same number of teams as an American sport (NBA, NFL, MLB). Canada is a small country and the U.S. doesn't care about hockey. Hockey is barely more popular than volleyball.
I will bet you anything that more people here watch soccer than hockey, but immigrants who grew up outside of the US don't speak good English and do not speak to pollsters. There are 54 million immigrants living in the United States. A large majority of them are from countries where soccer is the dominant sport (Latin America, Russia, Germany, even Asia watches soccer).
While among the 250 million native Americans, only 1% may like soccer, there are tens of millions of immigrants who watch it. And yet, despite tens of millions of potential fans, it's still impossible to maintain a large and a strong soccer league.
There are some differences, such as the fact that MLS sucks as a league and the NHL is the best in the world, but the truth is that hockey is much more like soccer in terms of profitability than it is like the NBA/NFL/MLB.