Good full write up on the issues at hand. Very hard to consider anyone striking selfish given what’s at stake.
The core issue seems to be the money. There's definitely some selfishness to some of those negotiation points (for both sides). I don't have an issue with the people at the bottom of the union barrel trying to get more money, I do take issue with the mega stars who "support them" while cashing in over and over again when they have the ability to throw their weight around way more than they do.
They need a new method for determining value because what's currently in place doesn't work.
The most interesting part is the union wanting 2% of revenues generated by streaming shows.
There's no way to actually calculate the amount of revenue generated by a show because it's mostly being watched by people paying a subscription fee, as opposed to paying directly to view that specific show.
The idea that you can base revenue off a formula created by an analytics firm (as suggested by the union) using Google search information and social media mentions seems a bit far fetched.
The only reasonable solution would be to create a formula based on actual minutes watched of each show. I really hope this happens, and that the data is made public. For studios this could be embarrassing. If Amazon for example, had to report the paltry viewership for their 715M investment on Rings Of Power, that would look bad. Same with Disney Star Wars.
This is what jumped out at me as well. I'd be interested in how the analytic tool is able to determine the difference between people talking about something and revenue.
Money is the easy part imo.
Hard part is the AI and owning of a persons likeness .. or AI writing scripts
20 years from now a young actor does a Mission Impossible type movie .. then can the studio just use that actors likeness and create a bunch of sequels using AI and CGI and PBR?
AI can already create images that are not of any singular person or likeness, they won't even need to use a particular actor at a certain point in the future. Replacing Meryl Streep or Tom Cruise might take some time but replacing background actors with AI generated faces will be here sooner or later, and not require anyone to sign off on it since it isn't owned by any particular actor. They just need someone willing to walk around a set...for now.
There are stock resources for people who work within the art/design field already, that will likely just expand out to include companies that specialize in creating the best "stock" background actors or something similar.
As far as writers go, some jobs that exist now will cease to exist and new jobs will be created centering around people who know how to create the best prompts. I don't think it'll ever totally eliminate the human element to writing, because someone will always need to re-write and edit, but the needs for 10 writers on a show might be reduced to 4 or something like that (completely made up numbers).
The actors and writers are going to attempt to insulate themselves from this shift but the shift is going to happen one way or the other, as long as it's cheaper to do it this way.