Shootmaster_44
Registered User
The NHL doesn't need the IIHF.
The Olympics provide no jump in ticket sales for the NHL.
No jump in TV ratings either.
What did the NHL gain from Sochi?
Tavares injured.
Zetterberg injured.
Zuccarello-Aasen injured.
Kopecky injured.
Barkov injured.
It's a disaster.
The NHL absolutely needs the IIHF, Bettman may never admit it but as I said their sanctioning of the league is what allows the Europeans to come over. In years past this was never a huge issue as the NHL paid better and thus the almighty dollar attracted players. However, the KHL can pay that kind of money and in many cases allow the Europeans to not leave home. If for one second the IIHF dropped the sanctioning of the NHL, the league would resemble the 1960s NHL, except with 30 teams meaning it would almost be automatic for anyone who plays more than one season in the CHL to end up in the NHL.
What did Sochi do for the NHL? It exposed some new nations to NHL style hockey. Slovenia may not be a huge market, but the interest in their team was huge. As a result, the LA Kings and by proxy the NHL may have new fans. It also gives the NHL the right to break into the former Yugoslavian market for TV rights.
Also, I believe that NHL ratings have trended upwards in Europe since the NHL players started going to the Olympics. Contrary to popular belief ticketsales are not the driving force for the NHL as a league. What they want is exposure to new markets and sell their TV rights and merchandise. By participating in the Olympics it does this.
As well, the NHL stands to benefit from these regions in terms of future prospective players. Take Slovenia for instance, young children are watching the Olympics and would never have paid hockey a second glance, suddenly are enthralled by hockey and thus you see development of prospects in about 10 or 15 years.
Here's the biggest thing Sochi brought to the NHL, the likely need to go to South Korea. With South Korea having major companies headquartered there, coupled with an untapped TV market, could mean huge dividends for the league. Take Hyundai for instance, it isn't a major sponsor of the NHL as a whole. The NHL players play at the Olympics, Bettman and his advertising cronies can work Hyundai into advertising on their games. With the best players playing in South Korea for the games, he can.show Hyundai what great NHL hockey looks like. Thus, generating new money into the NHL.
As for the injuries, the players knew the risks going in. If they were worried about injuries they wouldn't have gone to Sochi. Besides, who's to say that the same injury wouldn't have occurred in a NHL game held that same day?
I don't see how the NHL at the Olympics has been anything but a major success for the league.