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World Cup TV ratings

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Canuck21t said:
Only the Olympics would give hockey the attention in the US. If the NHL would stop looking short term and think for its future, it would understand how immensely important the Olympics are but no, the NHL is an amateurish league that have shortsighted vision.
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So is that why baseball hasn't made it and stayed in the olympics because it is a amateurish league?
 
Barrie22 said:
So is that why baseball hasn't made it and stayed in the olympics because it is a amateurish league?
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Different sport, different circumstances. With hockey, only the Olympics would give it attention in the US. Baseball is ALREADY a popular sport in the US, it does not need the Olympics to market itself to the American public.

For hockey, the Olympics would not only give a wider exposure in the US, but in other parts of the world too. Things may be moving slowly, but it's either the Olympics or practically no exposure at all outside of the usual hockey countries. If we want the sport to grow, the Olympics are the only option. The World Cup only attracts the current hockey fans and nothing more.
 
Canuck21t said:
Different sport, different circumstances. With hockey, only the Olympics would give it attention in the US. Baseball is ALREADY a popular sport in the US, it does not need the Olympics to market itself to the American public.

For hockey, the Olympics would not only give a wider exposure in the US, but in other parts of the world too. Things may be moving slowly, but it's either the Olympics or practically no exposure at all outside of the usual hockey countries. If we want the sport to grow, the Olympics are the only option. The World Cup only attracts the current hockey fans and nothing more.
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No Olympics would for sure have a fairly large negative impact even in hockey interested countries such as Sweden.
 
Canuck21t said:
Different sport, different circumstances. With hockey, only the Olympics would give it attention in the US. Baseball is ALREADY a popular sport in the US, it does not need the Olympics to market itself to the American public.

For hockey, the Olympics would not only give a wider exposure in the US, but in other parts of the world too. Things may be moving slowly, but it's either the Olympics or practically no exposure at all outside of the usual hockey countries. If we want the sport to grow, the Olympics are the only option. The World Cup only attracts the current hockey fans and nothing more.
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Does America still need to be sold on hockey? I mean they've had NHL teams since 1926 and will soon have 24 of the 30 teams in the largest hockey league in the world.

If we could only sell them on hockey as easy as they get sold on war.

The league has made it so that almost no teams have losing records, ties are gone, they all but removed fighting and added a socialist financial system for small markets. Idiocracy!
 
varsaku said:
NHL HQ is too dumb to figure out a way to capitalize of the Olympic exposure. Hockey needs that exposure, baseball doesn't.
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Yeah 30 billionaires are all so dumb, clearly people here know how to run a profitable business better then them. Have you ever considered that they know exactly what they are doing?
 
The NHL does way more for the Olympics than the Olympics does for the NHL. It gives them a little bit of a bump, but the impact of the Olympics doesn't move ratings. I like the Olympics because it's the Olympics, but the narrative about the exposure it gives the league is based on wishful thinking, presumptions, or both.
 
GKJ said:
The NHL does way more for the Olympics than the Olympics does for the NHL. It gives them a little bit of a bump, but the impact of the Olympics doesn't move ratings. I like the Olympics because it's the Olympics, but the narrative about the exposure it gives the league is based on wishful thinking, presumptions, or both.
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Well it's a question of exposure and rating and in which countries. A US win in Olympics and potential media exposure is something no World Cup or even NHL final can come close to for the sport and league. Globally there's no question either. People from non-traditional hockey countries are more likely to tune in to Olympic hockey and thus be exposed to NHL players than in any other tournament.
 
syc said:
Yeah 30 billionaires are all so dumb, clearly people here know how to run a profitable business better then them. Have you ever considered that they know exactly what they are doing?
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30 billionaires are very good at what they know best: making $$$. Their interest in growing the game is directly related to how much it can earn for them. Growing the game (as in enticing more fans and people to take up the sport by having increased exposure & better quality hockey) doesn't have a direct, immediate consequence of earning more $$$ and therefore they're not involved in that.
 
Jussi said:
Well it's a question of exposure and rating and in which countries. A US win in Olympics and potential media exposure is something no World Cup or even NHL final can come close to for the sport and league. Globally there's no question either. People from non-traditional hockey countries are more likely to tune in to Olympic hockey and thus be exposed to NHL players than in any other tournament.
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Didn't really do much in the 80's when usa won gold. Didn't do much when the usa got 2nd in 2002, or 2010.
 
Safe to say any sponsor that put any amount of money into advertising for this tournament is pissed. These ratings are ridiculously low. 300k to 100k, are you kidding me?!?
 
At least USA and Canada on Tuesday drew 766 000 viewers south of the border.

North American viewerships around 2M housholds for that game. Not bad for September.
 
Barrie22 said:
Didn't really do much in the 80's when usa won gold. Didn't do much when the usa got 2nd in 2002, or 2010.
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1980 pretty much built the 1996 team which has inspired the current generation of elite young NHL players from Arizona, Florida and Texas.
 
Well, at least there is one other country besides Canada where the WHC is hot:

Slovakian Tibor who works for the Swedish Ice hockey federation is on vacation in Slovakia and has seen how interest in the WHC has increased for every game. "When I meet my old friends they say that 'we' have advanced to the semi-finals. They think of the team as theirs."

"Slovakian media is writing numerous articles about the tournament. Especially here in Trencin. Tomas Tatar, Zdeno Chara and Marian Hossa are from here. Chara and Hossa even own houses on the same street."
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I didn't know that Slovakia has six players on the roster, along with that hotbed of hockey, Germany :laugh:

Link to complete article (in Swedish)
 
The fact that a 1st overall draft pick was born in Phoenix, Arizona should be a testament to the growth of the game in the USA. It is not nearly finished, so I do believe the Olympics is a great way to exhibit the best the game has to offer, considering how bad the NHL is at marketing it's own product.
 
syc said:
Does America still need to be sold on hockey? I mean they've had NHL teams since 1926 and will soon have 24 of the 30 teams in the largest hockey league in the world.

If we could only sell them on hockey as easy as they get sold on war.

The league has made it so that almost no teams have losing records, ties are gone, they all but removed fighting and added a socialist financial system for small markets. Idiocracy!
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I personally don't care if the sport grows in the US or not. I rather it grows elsewhere in Europe. The NHL though does want to grow in the US and the Olympics are the only event that would gain some mainstream attention.

GKJ said:
The NHL does way more for the Olympics than the Olympics does for the NHL. It gives them a little bit of a bump, but the impact of the Olympics doesn't move ratings. I like the Olympics because it's the Olympics, but the narrative about the exposure it gives the league is based on wishful thinking, presumptions, or both.
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It's based on ratings and that's when people talk about the sport. Otherwise hockey is always under the radar.
 
Barrie22 said:
Didn't really do much in the 80's when usa won gold. Didn't do much when the usa got 2nd in 2002, or 2010.
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The US win in the '80s surely did a lot to USA hockey; that generation that won in 1996 was the result of that win. Of course we can't expect immediate popularity, it takes multiple Olympics to have an influence, but at least there's some gain. Without the Olympics, it stays stagnant.
 
Novak Djokovic said:
Umm. :help:

I think the infomercial channel gets more viewers than that.
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Yeah, that is utterly brutal.

It is easy to see that this tournament almost only appeals to Canadians, which is the easiest "sale" ever. Selling hockey + team Canada to the public in Canada = selling a bottle of cold water to someone dying of thirst in the desert.
In America little to no interest, in Europe the same (there's zero hype about it here), the rest of the world probably doesn't even know this is happening.
 
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