That is definitely not true in the case of Arizona. They has some exceptionally good teams for a 3-4 year period, finishing with 50+ wins in one season, and advancing to the Conference Finals in 2012. The irony is that during that period, Coyotes attendance was at it's lowest ever, averaging around 12,000 fans/game.
That, in itself, has absolutely nothing to do with the Chicago market, which has been historically strong. The Blackhawks have been god-awful for the last few years. Throw in the Kyle Beach scandal, and COVID, and it's obvious why Chicago would ahve only drawn 12,000 fans this year without a generational player.
I totally agree. However, it was not to be unexpected. Bettman and the owners were more than willing to move small market Canadian teams to US cities. This is not lost on us when we see a team like Phoenix being bailed out for 15 years. For most of the 2000s, there was quite a degree of bitterness in Canada, considering we lost the Jets and Nordiques, while the Oilers and Flames nearly relocated to American cities.
Time heals everything, and once Winnipeg got the Jets back, the animosity towards Bettman and the sunbelt teams subsides eventually. I would be the first person to welcome back an Atlanta NHL franchise with open arms, considering how poorly the Thrashers were run from 2003-11.
Canadians have somewhat of an inferiority complex with non-traditional markets. Some of it is justified, and some is not. It is what it is though...