It's not as if we just hate NA and everything they do, what this loss in faith of your tournaments comes from is usually from the older generation of fans and players who have passed their veiws on to the younger, from parents, commentators and so on who watched those older games.
They all talk and remember those tournaments as if it was yesterday, they remember them as the greatest games ever played, but always end the stories and sentences with "but we felt bad for the russians who were cheated everytime", or mentioning the worse conditions the europeans got - everything from locker rooms to hotels etc.
And during the 2000's there has been little change to it, JWC's and various WHC's have continued to be good examples of bias. There has simply been too little effort from your side to change our view of you guys. This upcoming World Cup is like even another step backwards - like some others here have mentioned, had you at least not put these mix-teams up in the tournament we would at least give it a chance, even if it would be with critical eyes to start with because of the past experiences. But it feels as if NHL just keeps trying to become more and more elitist, cooperation and compromising isn´t of any interest - that's how I see the NHL.
And I will be honest to say this -
I did not care to watch the OG final in 2014 even though Sweden reached the final. All I know from it was seeing Crosbys goal in a summary later that day. When I heard that the final was going to have 3 canadiens as refs and 1 american it was done deal for me (this doesn´t represent the average fans although it was a huge thing during those days in the media and everyone was upset by it, but I personally simply lost interest, this was too much, even the olympics got destroyed).
I'm glad that Canada won 3-0, because then it showed that they were the better team, but in reality there was never a chance for Sweden to win it. If it would be a tight game then the "mistakes" from the highly professional referees would suddenly start occurring.
Canada has a hegemony on the influence in this sport, it is being hosted by a private organization which is heavily influenced by canadiens, setting their own rules such as banning Voinov from participating although he played in the recent IIHF tournament and will play in the Olympics, the entire tournament is being played in Canada with no one from outside having a say in it and on top of that they will use their own referees securing the right results if needed.