Not sure he cares more. George was an american businessman, who did good here, but did it for one reason: to sell high one day. He invested in the team, sure. Rebuilt its image (bonjour Pierre Boivin et Ray Lalonde).
Le succès du Canadien réside dans le contrôle de sa marque
But he also cashed in IMMEDIATELY on the arena's name rights because he needed the cash in order to maintain a solid cashflow...and invest the money elsewhere. I mean, Uncle George was cool and all, and I love him for stabilizing the franchise, but you guys need to realize that he had cashflow issues in his business ventures at the time. Also, the Habs were sold to him for a fraction of its worth. He made it good at a time where Quebec Inc. was just vomiting on anything sports related in this province (bonjour Claude Brochu).
He had a super quality: he had confidence in the people he hired. And he knew how to hire good soldiers. I mean, Boivin and Lalonde did wonders to the team, image-wise. Aldo Giampolo was a GIANT for the evenko brand. The Bell Centre was a fun place to be.
So, back to the comment about who cares more: I believe Molson cares a lot. He just can't keep himself out of the way, like Uncle George used to do. And that's his downfall. He's meddling in every division of his Groupe CH: arena, marketing-event company (evenko), condos (galore), hockey team (prez), and the rest. You can't do that in business these days. That's 'The old fashion way'.