I think there was a period where you GM Kevin Lowe at the time was talking about how hard it was to attract players to come to Edmonton. That's usually the problems small market teams have. You guys could still have average attendance during those times but the team was not seeing much coverage before McDavid especially from American media.
I honestly just heard about PDO this year and am not lying. And I post in a lot of hockey forums. Maybe since the Canucks are now the focus of this, I don know.
I dont think you're lying. People just don't tend to notice it unless it's their own team, which is why we have the semi annual tradition of the talking points:
"This team is literally sent from the Gods."
"I dunno, their shooting percentage and save percentage is mighty high."
"They keep the shots from the outside and mostly shoot when they have scoring chances and/or have tons of snipers on the team."
"They'll probably regress."
"They won't regress."
Followed by a regression to closer where the team has tended to be in previous years. Note that the law of large numbers doesn't actually apply, and it's entirely possible (although unlikely) for a team to get lucky for a full season or even years at a time. The Canucks COULD, without having better snipers or a better goalie, get lucky for the rest of the season. Regression tends to be misconstrued as a gambler's fallacy, where a streak of luck must be followed by a streak of bad luck.
Shooting percentage is easy, since most teams 5v5 tend to not drastically outperform other teams. More shots tend to result in more goals, unless you're the Carolina Hurricanes.
Save percentage being lumped into PDO is pretty dumb (or rather, people talking about save percentage as if every goalie should be expected to have similar save percentage have heard that PDO tends to normalize and don't dig deeper into it), since it's very possible for a team to, long term, have 1-2% higher save percentage than another team just based on goalie skill.
The Canucks have some skilled snipers, and having a slightly higher shooting percentage than average could be expected. Demko has historically been an average to below average starting goalie, so his save percentage to be expected is probably not Vezina level (though as we just saw last year, a team can totally keep that up a full season).