Most is just ignorance. Lou Will was one of the only ones who actually played in Toronto that didn’t like it…. But it’s very different than Atlanta so it’s not unreasonable.I still don’t get what’s so bad with Toronto for Americans, other than weather in winter. Is it mostly the customs issue? Raptors are now a solid organization, not a joke anymore and hasn’t been for years.
Customs, taxes, TV, exposure in media, Canada’s strict policy on travel with criminal record (many players from American inner cities have friends and family who won’t be allowed in the country to visit) etc etc.
All these things add up to a destination that won’t be near the top of many lists.
Winning/contending is the only thing that can change this.
To your question about the Jays free agents: I don’t follow baseball but I’d have to think the young core and it’s upside over the next few years played a strong part but it’s hard to compare MLB to the NBA. Different leagues and different sports where the impact of a single star player is drastically different.