Remember when Bell tried to capitalize on mental health awareness by giving their shitty company free advertising with a hashtag
They still sponsor it, and it does generate a lot of dialogue, surprisingly more on the sports side. While I am completely cynical when corporations get involved with issues like this it did generate some conversation about issues nobody would have talked about years before. They could have played it much safer and stuck with a well known charity.
Any conversation about mental health, depression is a big step from where we were even a decade ago. Back in my day it was a taboo topic to bring up. People would talk about their physical health issues. Back then even if you saw someone having issues you just minded your own business. Now at least people feel comfortable to ask someone they know " Is everything OK?". Just that alone can make a world of difference at the right time. I've been on both sides of the question, made a difference just asking and getting asked.