Loki is fun.
The thing with a show like Loki - and really this is the truth of all the Marvel films - is that the plot is secondary to the charm of the character. You just watch for Tom Hiddleston.
Thor - especially Ragnarok - has Hemsworth, Hiddleston and then charming support from Korg, Valkyrie, Hulk. Guardians of the Galaxy could literally do anything as long as Starlord, Rocket, Groot, Draxx and co. have a solid one liner per 5 minutes ratio.
Loki is fun because Hiddleston plays it so well. He’s got a good dynamic with Owen Wilson, whose enjoyable in this role. The plot’s a bit slow moving but Loki is just… a mischievous scamp, and that’s good enough for cheap popcorn entertainment.
…I may be biased, of course.