I also find it interesting that the same people who are lobbying for Toews over OV/Malkin because "intangibles are more important than scoring" are the same people who were disputing the arguments for Datsyuk being a better overall player than Crosby back in ~2008 relied on a ~15% scoring difference in favor of Crosby, even though Datsyuk had 2 cups was clearly better in most other facets of the game.
For the record, I agree Crosby was better, offensive production tends to get underrated by "hockey intellectuals".
The big 3 in hockey is still Sid, OV, and Malkin. Their respective career PPGs of 1.36, 1.18, and 1.20 are unmatched, and its not even close among active players in their primes. Backstrom, Kane, and Getzlaf are at like 0.99, 0.97, and 0.96, they are the closest "prime" active players (criteria of >500 points).
Toews is at 0.89. It's a stretch to rank him above Backstrom or Kane or Getzlaf. It takes a logical leap of unfathomable magnitude to put him ahead of Malkin or Ovechkin, guys who have contributed ~33-35% more offense in their careers.