We're talking about what though? The perception of the majority of fans? There's a bias there towards quantitative and high-transaction players...Jagr was a big-assed, big-haired, heavy drinking, big money gambling, tax evading, playmaking winger that had wonderful hands and a goal scoring touch that few in his time could replicate...
Nicklas Lidstrom was a regular-assed, clean-cut, occasional-scotch, gambling is forbidden by the Bible (even insurance), paid-his-taxes-Jan-1st, defensively-sound, position player who made smart, efficient plays with the puck while dealing in a myriad of eras (firewagon -> dead puck -> nuNHL) and dealing with a myriad of lesser (as if they had a choice) partners - from the very offensive-minded and defensively suspect (Coffey, Schneider, Olausson) to the run-around-physicality (Konstantinov, Markov) to the plain untalented (Dandenault, Lilja)...and all this time helped bring three very different goalies to Stanley Cup glory (Vernon, Osgood, Hasek)...
For same reasons Marc-Edouard Vlasic doesn't get nearly enough credit or the same reason why Ryan Suter was the better of the Suter-Weber pairing for much of their time together but not everyone was paying close enough attention to realize it is the same reason why Nick Lidstrom really doesn't get enough credit for what he was able to do for as long as he was able to do it...