Ticket/Attendance Discussion: The Sequel

[Ossific]

I think it was more of an issue of people leaving, heading to the Tavern United right next door. Walk in that door - a huge beer tub of cold beers for $5 awaited our entry. My brother and I (when I used to goto games prior to 2020) would go crush two and be back in our seats before puck drop for the new period. True North didn't like us not paying for their $10 (or whatever they cost now) beers.

But sure, security is a good excuse to further maximize their concession profits.

Oh man, I used to have tickets in 311 and in the same amount of time I waited in the bathroom line just ouside our section, I could go to Tavern, go to the bathroom and crush 2 beers for $10.00. Life was good

 

[Cypruss]

Oh man, I used to have tickets in 311 and in the same amount of time I waited in the bathroom line just ouside our section, I could go to Tavern, go to the bathroom and crush 2 beers for $10.00. Life was good

I'm sure I saw you there a few times. It was a great tradition that I truly miss I do smoke, but never have a problem going the duration of the game without any - I don't even go out at bomber games for one where there is an area for just that. Now, a 5 extra period playoff overtime game - I might get a little anxious to run out for one.

 

[Brominator]

So, tonight my family and I got to skate and chat with the best goalie in the world.

We attended the season ticket skate with the players where we got to mingle on the ice and get autographs from four players in each session. My group was lucky enough to have Helle.

I think Jets management are listening and the season ticket perks are getting better. I'm very happy and stoked for the rest of the season.

I still feel privileged to be able to watch a very solid team in the world's best hockey league many nights a year.

Go Jets Go!

 

[jetsfan15]

I think they are hustling for sales.

Yeah, I’ve noticed a big change in how TNSE markets and treats ST’s (speaking as a current ST holder since 2011 inaugural season). I think this narrative of blaming TNSE and high prices is going to get a bit old at some point. Yes, it’s expensive, but it’s expensive for 31 other markets too (at least those spending close to or right up to the cap in order to be competitive). At some point, it will be time to pony up and show up, or we know how this story ends (if this goes on for a several seasons…). Ultimately, I think TNSE is rightfully working on building this back up to a 13k base by focusing on the corporate / business sector, which is typically more resilient to bad on-ice performance or tougher economic times - that’s not to say they are immune to those issues, of course, but they are typically more resilient. And thus will help prevent another debacle in the season ticket base like we’ve seen over the past few years.

What do we consider discounted tickets these days?

It's the NHL with 10k season ticket holders. What will get the drunk degens that pay $40 cover at Bombers game to stand around and drink overpriced Miller Lights willing to pay to stand at a bar indoors at a Jets game in the middle of the winter.

For what it’s worth, after the 25% jets season ticket discount on booze being applied, it’s actually cheaper to drink at a jets game than it is at a blue bombers game (in my experience).

 

[jetsfan15]

According to the story: "During the 2023-24 season, the Jets sold an average of 13,490 tickets per game, according to hockeyDB.com. That worked out to 1,831 empty seats at Canada Life Centre, the second-smallest arena in the NHL."

It's an interesting situation because there is no question that the interest is there. This is not an apathetic market when it comes to the NHL by any means. I'd bet my bottom dollar that this is purely an issue of cost. Obviously there are many exceptions on an individual level, but on the whole people don't have the same level of disposable income as they did 10-12 years ago. Combine that with ticket price increases, and it's easy to see why some seats aren't moving the way they used to.

I really do think the way forward is with mini-packs. For most people, 6, 8 or 10 grand for a pair of seasons tickets year after year is a big ask. Unless you are one of the fortunate very high earners, have a business or whatever, you have to stop and really think about spending that much money. But if you get people to sign up for a 10 game package, it's much easier to swallow. It takes effort to sell all of those, but it's probably more sustainable in the long run at those price points.

On a related note, my Bomber season tickets are about 1 thousand a pop and to me it's a no-brainer, it's so enjoyable that I don't even really think about it before hitting renew. I got a good discount on my Grey Cup tickets next year by committing for three years as a STH. Easy decision. That's a good example of how the Bombers use a carrot rather than a stick.

This is a great post.
The only thing I’ll say though re: comparing bombers to jets is it’s not really realistic to compare ticket prices between CFL and NHL given the markets that you’re competing with in both instances, and in particular the salary cap applicable to both leagues.

Game 1 sold 1154 more tickets than last year, Game 2 sold 1690 more tickets than last year. With the news that season ticket sales are up 500, it sounds like the attendance is bouncing back but still has more work to do to retain and gain another 500+ season ticket holders next season and eventually return to sellouts every night. Winning some rounds in the playoffs would help with that.

I actually genuinely think that last year was the rock bottom for attendance. I think that a lot of people went from 100 to zero last year, but I don’t think that this was most ex-ST-holders’ long term intentions. I think some people wanted to go from 100 to 80, some 100 to 50, etc. I think it will get better, and while the 500 extra ST this year is a “baby” step, it is nevertheless a positive step.

 

[abax44]

This is a great post.
The only thing I’ll say though re: comparing bombers to jets is it’s not really realistic to compare ticket prices between CFL and NHL given the markets that you’re competing with in both instances, and in particular the salary cap applicable to both leagues.

It's only like an ~$80m difference. No biggie.

 

[jetsfan15]

Start up a student zone with discounted tickets, they’ll get boozing and liven up the atmosphere.

I actually think they should keep a few hundred seats in the P7 type of price range aside (and at a more discounted rate) specifically for students. I think there is a market for that. Obviously you can’t sell the whole rink to that market, nor would that be sustainable from the jets perspective financially, but there is a market for a few hundred I think

 

[DRW204]

It's only like an ~$80m difference. No biggie.

larger.... NHL is in USD.

 

[tbcwpg]

I actually think they should keep a few hundred seats in the P7 type of price range aside (and at a more discounted rate) specifically for students. I think there is a market for that. Obviously you can’t sell the whole rink to that market, nor would that be sustainable from the jets perspective financially, but there is a market for a few hundred I think

Students get email deals for games. It's been a source of complaints for some that students are getting seats for less than they paid etc etc etc

 

[HighFlyingJets]

There needs to be a student section like the old bomber stadium, bring in some enthusiasm. The building is dead unless goals are scored by the home team. Youth injection!

 

[AtomicJets]

Plenty of tickets available Friday night between $50-65. Honestly for world class hockey I'm not sure how anyone could expect to pay any less.

 

[jetsmooseice]

It's only like an ~$80m difference. No biggie.

There is a huge gap between the team salary caps, but from a fan cost per game perspective, they are not wildly dissimiliar... Bomber season tickets range between $24-$167 a game. Jets are $40-$206. Obviously you pay a lot more for Jets season tickets given that there are four times as many home games, but for a casual fan looking to make a decision about which game to attend on a given day, the difference in price for a pair of tickets, drinks, parking, etc. is not really that vast.

That said, I like to think that Winnipeg is big enough to enthusiastically support teams in multiple sports.

 

[DeepFrickinValue]

Start up a student zone with discounted tickets, they’ll get boozing and liven up the atmosphere.

No students is boozing at $20 beers.

 

[Repoman]

I think they are hustling for sales.

I was a season ticket holder from day one until the year before the covid stoppage. I have not heard a peep from TN since. I would like to get to some games this year but my work schedule is pretty tight on weekdays to pull it off.

Coincidentally I went to one Jets game in Phoenix years ago and every year - until they moved to the college rink, I would get a call and an email letting me know when the Jets were in town and if there were any other games I would be interested in.

 

[Jets 31]

You can't compare the Bombers and the Jets, Bombers don't even have a home game per week sometimes, 9 regular season games in 4 months is nothing plus it's outside in the summer time. Jets is 41 home games during the winter, sometimes 3 or 4 games in a week. I know sometimes it's so frigging cold it's everything you have to go out in that cold .

 

[wpg1]

Plenty of tickets available Friday night between $50-65. Honestly for world class hockey I'm not sure how anyone could expect to pay any less.

Honestly, this is it. I remember back in the Moose days thinking, wouldn't it be incredible to watch the Washington Capitals over the Hershey Bears or in this case the Sharks over Barracuda. We have the option 41 nights a season to see our own superstars and periodically some of best hockey players to ever play the game.

 

[tbcwpg]

Oh man, I used to have tickets in 311 and in the same amount of time I waited in the bathroom line just ouside our section, I could go to Tavern, go to the bathroom and crush 2 beers for $10.00. Life was good

I did the same but paid for it hard the next day. Started booking the next day off work. Now I could never imagine doing that haha.

 

[abax44]

larger.... NHL is in USD.

Oh right. So like $100m+. Still pretty tight, though.

There is a huge gap between the team salary caps, but from a fan cost per game perspective, they are not wildly dissimiliar... Bomber season tickets range between $24-$167 a game. Jets are $40-$206. Obviously you pay a lot more for Jets season tickets given that there are four times as many home games, but for a casual fan looking to make a decision about which game to attend on a given day, the difference in price for a pair of tickets, drinks, parking, etc. is not really that vast.

That said, I like to think that Winnipeg is big enough to enthusiastically support teams in multiple sports.

You can certainly pay a lot more than $206 for a Jet ticket.

 

[jetsmooseice]

You can certainly pay a lot more than $206 for a Jet ticket.

For season tickets, $206/game is the top end average price per game for a premium seat in the Ticketmaster lounge. Tickets will cost more if you buy them on an a-la-carte basis, but it's the same with the Bombers. Excluding special promotions, season ticket holders always get a deal over the walkup buyer.

The point is that the ticket prices are broadly comparable between the two teams. It's nonsense for people to point at a sold out football game and say "well, that's not the same because everyone is paying $25 a head" or whatever.

 

[jetsfan15]

Oh right. So like $100m+. Still pretty tight, though.


You can certainly pay a lot more than $206 for a Jet ticket.

Yes, you can pay more than $206, but I think you’d be getting into the top 5% or so seating… I think generally speaking on average it’s not much more than that for the top end seats. That being said, there are plenty of good seats in the $80-120 range on most nights. Again, not saying that’s not “a lot”, but for world class hockey paying roughly $100 for a decent seat I think that’s just what it is in today’s world. Interestingly, it appeared from the first two home games this season that the empty seats were actually the cheaper ones in the upper bowl from what I could see. Someone recently posted that there are $50-60 options for this Friday’s game vs Sharks (I haven’t checked to see though). If that’s the case, not sure how much cheaper a Friday night game can really get… goldeyes playoff games when I went was roughly $20 (and the concessions were the same or even more expensive than jets if you consider the 25% discount). Moose games for a good seat can be nearly $40 I think? I don’t know, just seems like the upper bowl seats are actually fairly affordable considering it’s the NHL you’re watching (upper bowl in Winnipeg is actually good seats in a 15,000 seat arena… they would be middle of the road if not even above average depending on where in the upper bowl in a lot of bigger NHL rinks)

 

[jetsmooseice]

Yes, you can pay more than $206, but there are plenty of good seats in the $80-120 range on most nights. Again, not saying that’s not “a lot”, but for world class hockey paying roughly $100 for a decent seat I think that’s just what it is in today’s world. Interestingly, it appeared from the first two home games this season that the empty seats were actually the cheaper ones in the upper bowl from what I could see.

Yeah, I agree. Jets ticket prices are not that bad, and for the casual single-game buyer, the explosion of secondary market options has significantly brought down prices.

I remember the first few years after the NHL returned to Winnipeg, if you were a single-game buyer, you basically had to pay the going rate on Ticketmaster unless you were lucky enough to have friends willing to sell to you at their cost. These days you can go on Fans First or one of the other sites and scoop up upper bowl tickets as low as $50 a game depending on who's playing. Sometimes less.

And you are also right that the upper bowl has more visible clumps of empty seats than the lower bowl. TNSE could mark them down (they have already in some areas), do more promos, bring back 7-Eleven seats (haha) and get them filled pretty easily, but I guess they'd rather let them go unsold than do anything that might devalue them in the eyes of buyers. Which is fair. I mean, it's not like 529 offers 2 for 1 deals on slow nights.

 

[Channelcat]

No students is boozing at $20 beers.

The only ones who can afford it, don't drink.

 

[Section 325]

Good that the Jets are focusing on the corporate community to get some stability for them that doesn't depend on their in-game performance to anywhere near the same degree as the "casual fan".

I feel like I have said similar on this thread before, but a big issue that the Jets face from a ticket sales stand point is that the arena has really lost a lot of the atmosphere that it once had. The idea that somebody else mentioned of a student section is a fantastic idea to really bring that energy back to make a Jets game "the place to be". Most other arenas have some type of kid-friendly area too (all of which seem to be sponsored by either McDonalds or Coca Cola). That can have a similar effect as well on the atmosphere as well as work against the narrative that NHL hockey is too expensive for families. I assume that the McDonalds/Coca Cola sponsorship helps cover some of the lost ticket revenue from the discount given.

Also, somebody made some comment about students not paying a lot of money for beers and I need to say that is just not true. I remember my days in Section S at Canad Inns Stadium finding it difficult to justify anything more than a $25 ticket to the game while seemingly having no issue paying $30-40 on beers at that same game. I absolutely know that I was not alone on that one.

Student logic is not necessarily good logic, haha.

 

[HighFlyingJets]

Good that the Jets are focusing on the corporate community to get some stability for them that doesn't depend on their in-game performance to anywhere near the same degree as the "casual fan".

I feel like I have said similar on this thread before, but a big issue that the Jets face from a ticket sales stand point is that the arena has really lost a lot of the atmosphere that it once had. The idea that somebody else mentioned of a student section is a fantastic idea to really bring that energy back to make a Jets game "the place to be". Most other arenas have some type of kid-friendly area too (all of which seem to be sponsored by either McDonalds or Coca Cola). That can have a similar effect as well on the atmosphere as well as work against the narrative that NHL hockey is too expensive for families. I assume that the McDonalds/Coca Cola sponsorship helps cover some of the lost ticket revenue from the discount given.

Also, somebody made some comment about students not paying a lot of money for beers and I need to say that is just not true. I remember my days in Section S at Canad Inns Stadium finding it difficult to justify anything more than a $25 ticket to the game while seemingly having no issue paying $30-40 on beers at that same game. I absolutely know that I was not alone on that one.

Student logic is not necessarily good logic, haha.

You definitely were not alone. RIP to the greatest fan experience (almost college football level) ever! Not the same at the new stadium!

 

[DRW204]

Good crowd energy last night evidently with 8 goals scored. The goal songs are great
But surprised how many empty seats there were on a Friday night, must've been Thanksgiving again