What they do with the money is fine, and no fans are actually hoping for the NHL to make a profit. The point is that the organizing body for the tournament itself is pretty much irrelevant. If your concern is that the money won't go to various development targets, which is your prerogative, then this tournament still isn't an obstacle because it doesn't detract from the IIHF at all.
You should at least pay attention to what they say because unlike you, they aren't just making baseless assumptions and whining. They are reporting at least some of the realities of these negotiations. Whether or not using the Olympics as a negotiation piece is distasteful has nothing to do with the World Cup itself. It reflects on the NHL, not the tournament. I (and pretty much everyone else) agree that the NHL can easily afford to give fans and players something so simple as Olympic participation.
It does reflect badly on the tournament as it's run by the NHL. Peoples disposition toward the tournament
could absolutely be outright hostile depending on how NHL handles itself in this matter.
And what you see as whining and baseless assumptions is what I see as healthy scepticism. If hockey fans are more inclined to view the NHL with less naiveté and instead as a business first and foremost I suspect the NHL in turn is more inclined to tread lightly. But then again, I'm not a market liberal.