If the Sens did a tailgate at the arena it would be a sell out every game. at least in a October, November, March, April and all the playoff games and Leafs/Hans games
Nothing the Sens can do inside the arena regardless of how the team is playing would sell more tickets then tailgating
Melnyck got us focused on “government tickets” when in reality just make it more fun, more inclusive, let people live a game day experience and be able to participate in the event instead of being asked to sit and more people will go.