Ok, so again, first hand knowledge, or you and your napkin, tough choice...
A Montreal area DJ in the 1980's and 90's (much of his work was in studio productions, remember Erin Rand... his producer for a while) was a close relative... a Grammy nominated artist ( long since dead of AIDs) is a relative.
bands want the following; in today's world
1) 1-2 Million... in money
2) 1/2 million in set-up or the promoter picks up that tab
3) the craziest demands... stuff like 100 lbs of strawberries...10 bottle of cristal Champaign. and so on
4) downloads of their music. So a large market. They come in, it causes a buzz, that increases sales
5) 20 K screaming fans for ambiance and to create a buzz
6) smoke 2-3 packs an evening, down enough alcohol to numb. Perform...f*** off back to some resting place to repeat the cycle
2 M up front, plus 500 K set up = 2.5 M
1 M to rent the arena = 3.5 M
1/2 M for the promotor = 4 M
20 K fans at $200 a ticket is needed... floor seating, versus far off seats ~ 3:1
so 5000 floor seats at $400
10,000 prime seats at $200
5,000 rest at $100
5,000 fans in the greater Ottawa area have to pay $400 a pop, plus $15 parking (per share, based on 2 people), $20 inside the area, $20 in transport cost (gas, wear and tear on car).. $500 per person... 5,000 people!!!! and a further 15 K paying more reasonable costs.
if you get 15,000 all told and many are lost at the high end, you will have an empty floor.. the one the band stares at all evening long and you are out $500 a head plus a few thousand sprinkled throughout.. so you could be down 1.25 Million. and the band is pissed off.
At 18 K, you could be down 1/2 million...your company's take and the band is lightly pissed off.
so now, you be a promoter...
One Donald Tarlington , also known as Donald K Donald (Production) once spoke in length about the promotion industry!!! Robert Kraft took over the New England Patriots because their previous owner decided to promote the Jackson Five (Michael) on their early 1990's mega tour. Babe Ruth became a Yankee because his Red Socks owner was a theatre promoter...
After a while bands see cities as nameless, faceless... when you play some 50-100 concerts a year or in any 2 years... you don't give a rats ass as to where... you have the pressure of money, of creative output, of maintaining popularity, of band mates not killing each other, of not drinking yourself into an early grave of bad press, bad reviews, image, appearance.
Bands bust their hump trying to get promoters to book them.. they will take a booking in hell as long as fees are paid. The mega bands have 200-300 cities world wide wanting them and a 52 week year. So the mega acts cater to the large population centers (TO versus Ottawa). the smaller acts will never justify the hockey arena.. that leaves that meaty middle, which now puts the ball in the promoters hands and he has to face the real possibly of a 500 k to 1.25 M loss.
So if you are Mike Fisher's wife, 20 K is a real possibility, you come .... If you are Kenny Chesney... Now what, you better be sure of 20 K. If you are U2, you come to talk to Harper or Trudeau and return once every 10 years.
Ottawa's 1-1.1 million and 1.5 Million eastern Ontario is a few hundred K short of what is needed for mass promotions and a large number of concerts or events at an arena.
20 K at 12-24 times a year is massive. And unlike the Sens who rely on ~ $80 per fan, you need ~ $300 per fan. good luck.