The Sparks group makes me nervous because Neko Sparks is, at least publicly, a complete unknown. That doesn't necessarily mean he would make for a bad owner (Melnyk was a known commodity, after all), but I do want more information on who he is and how he came to front this group. It feels like there's a story here for somebody to write.
Mendes called him a film producer, but he has no major credits and six years ago was running a $10,000 Kickstarter to shoot a web series.
He runs a marketing/production services/AI(?) company, but a lot of people are in that space. Three years ago he was charging $65/hr for his (and his 2-10 person team's) work.
https://www.upwork.com/o/companies/~01dce697d6e90048a8/
He runs Sparks Finance Group, but all the content on their website is password protected.
https://www.sparksfinancegroup.com/sports-acquistions