If you want to buy the team then you don't skirt the NDA to play in the media.
These are private businesses, the public perception of the sales process doesn't matter.
Bettman does care about public perception when it matters and it often does.
It just doesn't matter here, during the sale of a private business.
There are people in the room who would be fine to tell a friend “this process has gotten nutty”.
Sparks has been battling on Twitter with fans, and after deadlines being announced, for some reason they seem to be ignored, or perhaps misunderstood by the fanbase. Either way, the process certainly hasn’t been unfolding in a quiet and ‘by the timeline’ manner.
We have also lost the preferred part owner, and seem to be getting inundated with celebrity ads ins who don’t know and don’t care about Ottawa or the senators.
The process has gotten janky for those of us just watching, let alone to those more actively posting and venting.
The serious bidders, and the league, can’t be happy with the way this is unfolding publicly, that’s for sure.
It will get done, but like a celebrity court case gets ‘done’, it’s been an embarrassing circus up to this point thanks to the…. Celebrity involvement.